Can't speak for anybody else but purchasing their products has nothing to do with innovation. More to do with convenience and because wanted to. For dog bowl, wanted a heavy metal bowl store I was at only had yeti so that's what walked out with, pretty much same with cooler. Needed a new cooler store I was at only had styrofoam or ones smaller than what wanted so that's what walked out with. Sure cost was more but didn't drive all over town looking for a specific item or dealing with idiots. Money well spent imo and now that cooler is 5 or 6 years old it's paid for itself. I don't think anyone that buys from them thinks they reinvented the wheel. Sent from my SM-G950U using Tapatalk
I tend to support companies that support conservation. Yeti has put their money where their mouth is for years. RMEF, P&Y, WSF...the list of who they support is long. Good company all the way around, not only the products but the people that I have meet involved are in it.