Why are all lighted nocks so expensive? It really can't be that expensive to manufacture them? Could it? Supply/demand justification? Because that is what some are willing to pay? Profit margin per package must be pretty good. Perhaps I'm missing something. FTR, I'm not even complaining, but this does intrigue me. I'm all about the free market. If people will buy them at that price I have no problem with the companies charging that much.
Interesting video. But that doesn't answer the question I intended. Why do companies charge so much for lighted nocks? Does it really cost that much for them to make or is there just a huge profit margin? If a huge profit margin why doesn't someone sell them for 25% less and increase their sales by 200%? I'm just asking questions.
Good question but I wonder how many companies make them and if it is not that many their lies the answer.
Oh but they have. Well, they carry an inexpensive one. I think it is a real tree brand or something like that. Don't remember the price but, I do remember I didn't buy them because they looked like they would fail in the package and they just looked heavy also. Next time I am there I will check to see what they cost.
My son-in-law and I made some for about .75-$1.00 each. You just get a lighted bobber and take the light out of it. You cut the knock back a little bit and insert the bobber light. They worked pretty good but it was hard to get the weight consistant. I know that doesn't answer your question but maybe it will give you an inexpensive alternative. Blessings.......Pastorjim
I'm guessing it's because they put a brand name on them that's well known within the archery world. On top of that, they spend(I'm sure) houndreds of thousands of dollars making all the commercials for them and advertising them on tv. I made my own dozen using cheap mocks and bobber lights and have great success with them. Maybe spent like $40 on all the materials to make a dozen. You should give it a whirl.
I'm guessing it's because they put a brand name on them that's well known within the archery world. On top of that, they spend(I'm sure) hundreds of thousands of dollars making all the commercials for them and advertising them on tv. I made my own dozen using cheap mocks and bobber lights and have great success with them. Maybe spent like $40 on all the materials to make a dozen. You should give it a whirl.
I can count 5 without even thinking about it hard. There is enough competition I think. That is why I don't understand why one of them doesn't lower their price a little bit and try and gain market share. I find it interesting.
Do we need to have a talk about how Free Market economy works? People produce goods (or services) and sell them for a profit. Hence, they cost more to purchase than it cost the manufacturer to make.
Duh. I get that. Of course they are going to make a profit and they should. That is not what I am asking. Right now the average price is around $8-12 per lighted nock. What if they charged $40/nock? Is the answer still because they are trying to make a profit? Again, I'm not complaining about it just curious. Does it take that much to make the darn things or is there just a big profit margin on them? Reading skills.
It's interesting that it seems many other archery products has much lower profit margins. Or at least I perceive it that way. Why are the demand for lighted nocks and thus the profit margin so much higher when compared to other archery products?
then how does that explain the 50 percent makeup on bows? it the same on arrows..... you cant tell me u think it costs easton 125 bucks to manufacture a dozen 3 ft carbon tubes.....
I really don't believe its that much higher. But the easy answer is, because people will pay it. Companies are having no trouble selling lighted knocks at the current price. I remember when G5 came out with the blue ones. They were always out of stock because they sold so fast. They were at least $10 more for a 3 pack if I remember correctly. Not sure if they still make them. Speaking of G5, the meta peep is $13. It seems more outrageous to me to charge $13 for a tiny alloy circle than it does for a lighted knock. G5 seems to have a strangle hold on all things blue in the hunting world. Guess they found a niche. If people will pay it, then the price doesn't need to come down.
I've read the thread about a dozen times trying to find it, but how do you know what the profit margins are? Sure, it may not be expensive to make them, but it does cost a hell of a lot to market and distribute them.
You're forgetting a couple of things here. 1. Demand isn't as high for lighted nocks as you'd think. I'd be willing to go out on a limb and say than less than 10% of bowhunters are using lighted nocks right now. Which leads too... 2. They are very labor-intensive to produce. Most companies are manufacturing relatively small quantities of these products (due to low demand) most of which is being done in the US. Paying people to build anything in the US is not a cheap proposition. 3. After it's built you need to package it (cost for packaging design and materials), market it (cost for design and placement of ads on TV, print, web), then distribute it. So while it may cost you $4 produce a single nock, you sell it for $6 or $8 to the box store to make your money, and they sell it for $12 to make theirs. I think you're making this out to be much more than it really is.
