What is the big deal? Todd? Justin? Why don't you guys wear this stuff? I just don't get it. There is such a rage over this stuff that new comers into the sport are almost being manipulated into thinking if they are not using it they won't be successful. I personally would never spend that kind of money on camo. I have worn a lot of different camo brands and patterns over the years and as long as I have decent cover and keep my movement to a minimum, the deer don't even look at me. I think it is crazy. I understand marketing and business but it's a shame that young people are made to think they need to spend thousands and thousands to get into bowhunting. I have heard warm, comfortable, patterns, etc. Am I the missing out on the breakthrough of the century? I guess confidence in the woods is expensive these days.