Does anyone know where to find sales information for any of the major bow companies? Im looking for info on past sales, market shares, ect. I am working on a masters in marketing and have project on promotions and can pick a product. I would love to do a bow but I need to make sure I can get all the information I need. Thanks for any help and mods feel free to move or delete if needed.
I would suggest focusing on a different sector. The vast majority of archery manufacturing companies are privately held and you're going to have almost no chance of getting the statistics you need in regards to sales or market shares.
Not sure if you can look it up through the federal exsice tax or not. I know you get look at the total tax collected, but not sure if you can find out what each company paid. Federal Excise Tax | Archery Trade Association It's interesting to see how the tax revenues have changed over the last few years. There's a pdf link right at the top.