What kills me is people feeling like they HAVE to act that way. You think Mathews/LW/Etc... force them to mention their products (___X) / show? What about people who write print? Are they asked or forced to list their sponsors/affiliations? Bowhunting's a weird undertaking. Do the guys in gun forums list their weapons.....along with which load they're shooting; strap mfr.; gunsmith who re-worked their trigger; scope mfr./etc..., etc..., etc... Seems people are more than happy to help these companies out on their advertising......almost to the point of feeling compelled.