Saw another thread about Novix and never even knew they existed. Figured another competitor to LW and was bothered until it was stated they are under the same umbrella. That said, what is the strategy behind the two brands? VW/Audi type of deal. Toyota/Lexis. Deeper saturation into the market? Ability to price lower to compete with XPO yet, not give up the premium price of LW brand? Love to understand this more.