When did this become a thing and more importantly, why is it a thing in the first place? A winter storm is just that. A storm that happens in the winter time. It's nothing special, unexpected or rare. Disruptive, yes. Dangerous, possibly. Costly, sometimes. Here in Nebraska, we call it weather. It happens every year at least once. It's expected and planned for. Personally, I think it's a smoke and mirror ploy from the climate change con artists to get us normal folks worried because now winter weather is so bad it has to be named. Next spring we will probably have to hear about thunder storm Larry and its tornadoes Tom, Bob, Ralph, and Pee Wee. Pee Wee was only an F1 so it needed a small sounding name.