It's a clothing line based around Christian MMA'rs. Seems like I have a new respect for each fighter that I see wearing the logo. I dont know much about the company, but the message being put forth in the words "Jesus Didnt Tap" is a pretty strong one. In a good way, there just aren't enough things like this out in the world these days IMO, and then right there in the middle of voluntarily beating the crap out of each other, you get a good message. I like it. Kind of like Bowtech and "In God We Trust" on their bows. To me that speaks character.
I haven't seen the logo or heard of the company, but it seems like a great message. Jesus surely didn't tap and follows through with that promise today.