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Hunting celebrities and advertising

Discussion in 'Bowhunting Talk' started by SaintMoritz, Jul 15, 2009.

  1. SaintMoritz

    SaintMoritz Newb

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    I don't really have a point, but I wanted to make an observation. I'm new to hunting and have been recording a lot of hunting shows. I've been a little amused, and a little more creeped out, by the fact that I can be watching a show with Bob the Hunting Celebrity, and then see five commercials all starring Bob the Hunting Celebrity. Bob is in my house one minute showing me how awesome he is to go on one guided super hunt after another, and in the next he's selling me broadheads, rifles, ATVs, trail cams, and camo.

    Does that seem weird to you? Is this a kind of marketing/brain washing?

    You're a funny guy, Bob, but I find you a little scary too. Were you manufactured at the Hoyt factory out of Rage broadheads and Scent Blocker parts?
     
  2. Justin

    Justin Administrator

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    Funny you bring this up, my next Blog entry was going to be about this exact thing. I was contemplating a title like "Well then it MUST be good!" or "How Did I Ever Hunt Without It?".

    I wouldn't say it weirds me out, but it's definitely an increasing trend in the industry. Not just the promotions but the branded products too. You've got people's names plastered on arrows, fletching, rangefinders, blinds, clothing, boots, bows, sights, and just about anything else you can imagine. And of course if their name is on it, then it MUST be good, right? :D
     
  3. dukemichaels

    dukemichaels Grizzled Veteran

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    Welcome to the wonderful world of hunting.

    What's even funnier is when guys say that adds "don't make them buy products".. then when you ask which products everyone has.. they all have the most heavily advertised products. Kinda funny.. really.

    I mean let's face it.. G5 really doesn't make that GREAT of heads. But they have one HECK of a marketing strategy and a cool logo to boot.
     
  4. Justin

    Justin Administrator

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    How come nobody purchases our Dukemichaels edition camo beanie? That's what I want to know.
     
  5. dukemichaels

    dukemichaels Grizzled Veteran

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    Try pushing the marketing better... slouch.

    Maybe put my name in a cool blue font.. and a 5 coming out of it.:d
     
  6. rybo

    rybo Grizzled Veteran

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    Actually, I just did last week...:busted:
     
  7. racewayking

    racewayking Grizzled Veteran

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    If I remember correctly I was offered a free one and opted for a Black one instead. Nothing against Duke, I just liked the non marketed beanie better;)
     
  8. 130Woodman

    130Woodman Grizzled Veteran

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    Put anything on Tiffany and a lot of people are going to buy it. :deer:
    I try not to buy into the hype but I get sucked in sometimes.


    Mike I like my Montec's, nice simple head. When I bought them I had no idea what head I was going to buy until I looked at all the heads in the rack. Those are the ones that appealed to me at the time. No brainwashing on that purchase.
     
  9. virginiashadow

    virginiashadow Legendary Woodsman

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    The Bass fishing industry has been doing it for years. It is not a new concept. Same thing with the hunting industry. Hunter A hunts on TV. Hunter A sells products after he is shown killing monster bucks. Same with Bass fishing. Bass fisherman A fishes with a 7 pound spinner bait that lights up and twinkles when it is reeled in each time. He fishes on a lake at Disneyland that has not been fished for 18 years and catches 9 pounder after 9 pounder. Then the weekend angler runs out and buys that 77 pound spinnerbait that lights up and twinkles and tosses it in their local, heavily fished reservoir and doesn't catch a bass on it all year.
     
  10. Justin

    Justin Administrator

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    That's what you think. You were exposed to marketing both on TV, in print ads, possibly on the Internet, and by the packaging and presentation of that product itself at the time you purchased it. The only way you could honestly say that you weren't influenced at all by any of these things would be if you had never heard of any of the products you were looking at, and they were all sitting on a table next to each other with no information or package.

    This is the beauty of marketing, we're being influenced by it even when we think we aren't. :rock:
     
  11. Dubbya

    Dubbya Moderator

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    I have one and I didn't even know it was the Dukemichaels edition!
     
  12. GABowhunter

    GABowhunter Moderator

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    I'm curious what it is you don't like about G5 broadheads. Personally I wanted a broadhead that had no moving parts and did not need to be assembled. So I landed at the Montecs for my first broadheads. I killed 2 deer with them this past season and I had pass throughs on both. Just curious what the negative is about them. Thanks
     
  13. brucelanthier

    brucelanthier Grizzled Veteran

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    It's a little difficult to buy any decent product that isn't heavily advertised/marketed these days. You could buy a Mathews/Hoyt/Bowtech/Pse/etc. because you went and shot all of them a picked one and you would still own one of the most heavily advertised/marketed bows out there.

    Some of those heavily advertised/marketed products are actually good and worth the money.
     
  14. jmbuckhunter

    jmbuckhunter Grizzled Veteran

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    What I like is when one of the big names swithces brand loyalties. The adds all say buy PSE bows, but because the shows were taped last hunting season they are all using Hoyts in the actual show.:busted: :confused:
     
  15. Justin

    Justin Administrator

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    The biggest knock on the Montec heads was always their sharpness and ability to hold an edge. I believe that has been addressed this year with the Montec CS.

    When G5 hit the market with that head it was a huge hit, yes because it's a good design and idea, but backed by a killer marketing campaign and a "coolness" factor. People like stuff that's cool, and that was the hot ticket 4 years ago.
     
  16. GABowhunter

    GABowhunter Moderator

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    I got ya! Thanks!
     
  17. TEmbry

    TEmbry Grizzled Veteran

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    I saw a show just last week that did that. It was the transition season from one bow company to the other, but they one upped your scenario. They shot a buck with brand A bow, and when they returned the following day(s) to track it, they had the new sponsor brand B bow in their hand.:busted: Not a big deal, shows aren't possible without sponsors, I just found it slightly humerous.
     
  18. jmbuckhunter

    jmbuckhunter Grizzled Veteran

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    I use Rage Broadheads, do they advertise much?:d Haven't really noticed.
     
  19. 130Woodman

    130Woodman Grizzled Veteran

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    I hear what you are saying subconsciously I bought those heads because of some advertising I saw somewhere. I don't think there is any product in the hunting area that I haven't seen. When I bought those heads I just missed 2 animals whith the 3 blade Rage (that purchase was because of the hype)and I wanted a broadhead that had no parts.That was the only 1 on the rack that was a like that. Yeah I've heard of them before but never really looked into them until that day.

     
  20. Christine

    Christine Grizzled Veteran

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    I've been using muzzy 3 blade heads since 1991 or 1992. I tried using the satellite (sp?) heads but they were too wimpy. Then I used the rocky mountain ultra heads. They were too big a cutting diameter for my wimpy poundage. I then switched to the muzzy because the guy at the shop said I'd be better off using the trocar tip. (back then just about all the heads had those cone points)

    I have no idea who might have been marketing muzzy back then.

    I have a bowtech equalizer because I was told that was the best short draw length bow at the time. I have no what celebrity was hawking bowtechs at the time.

    That's not to say that I'm immune to marketing. For instance, I wasn't familiar with the Duke Micheals edition beanie.... but you can bet that I will never buy one now. ;)
     

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