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How do you market a new Idea?

Discussion in 'The Water Cooler' started by John Galt, Dec 27, 2013.

  1. John Galt

    John Galt Die Hard Bowhunter

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    How do you sell a marketable product to industry.

    This product is readily available but not user friendly.

    I have a way to vastly improve usability and marketability, by adding little cost, but I would like paid for this knowledge.

    I'm not sure on the patentability of packaging that enhances the usability of a product.

    Like how the cap is used to measure detergent and remain spill free.

    My product makes the use and marketing of a product far superior than todays methods.

    With world wide sales a very small % is a substantial sum
     
  2. Hooker

    Hooker Grizzled Veteran

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    But you do not know how to market it yourself? :lol:
     
  3. John Galt

    John Galt Die Hard Bowhunter

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    I live in Whitebread PA population 5000, no I have no knowledge on approaching Wal-Mart to buy 30 million wigets, I was hoping you did.
    Maybe you could ask your neighbors.
     
  4. Iowa Veteran

    Iowa Veteran Grizzled Veteran

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    To do it legally, you have to ensure that you are not violating someone else's patent rights by doing so. Next, I'd suggest contacting the manufacturer of the existing product and letting them know you have an idea, but would like an agreement that if they accept your improvement you are compensated at either a flat rate or % accordingly. If that does not work and there are competitive products out there, approach them. If you wanted to go and try and get a patent, you are looking at $8000 - $10,000 investment and there is still not guarantee that you could get the patent. Good luck.
     
  5. GABowhunter

    GABowhunter Moderator

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    Go on Shark Tank :lol:
     
  6. Germ

    Germ Legendary Woodsman

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    He'd set a record in the time it took the sharks to say "Not in", LOL

    To get it to market in places like Walmart you need some serious connections. Getting into the big chains does not guarantee success.

    I would setup an Amazon store front and sell it their first.
     
  7. John Galt

    John Galt Die Hard Bowhunter

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    I'm not building any thing, I am adding value to an existing product that is now not user friendly,
    with my help people like hooker will also be able to enjoy using this product.
     
  8. WhiteBrow24

    WhiteBrow24 Weekend Warrior

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    If you are adding "value" then you need to create your own and patent it. "Mine is better because it does X,Y,Z" You then have a patent and you get setup at any and all trade shows. Once you gain a little capital you can start to manufacture your product. Once you have a steady growth and a "need" then you can readily approach the wal-marts and out-door shops and say "hey, we need each other" and thus start a working relationship.

    What is said product anyways?
     
  9. John Galt

    John Galt Die Hard Bowhunter

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    A cooking aid,
     
  10. Viper21

    Viper21 Weekend Warrior

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    A patent search is first. there are many products out there which are patented but, not in production or use. Many mfgs have patents to hedge against competition to their already profitable products.

    If you have an idea/product that is "different enough" from an existing product, AND it isn't already patented that you can find..... I would contact a patent atty. For a small fee.... $500-$1000 they can do an extensive patent search, & counsel you from there. At that point you have legal backing, or advice on whether it's pursueable or not, & someone with insight advising on whether your idea is even patentable.

    That is all pretty important, & a neccasary evil to the process. Once you have that info...then you make the decision to hire someone to take your idea to market......whether it be mfg, or retailers..... & go from there. OR... attempt to approach businesses yourself. A good patent atty will be worth the initial investment. The information gained will help make an informed decision of whether or not its worth going after.

    I got shut down twice with what I believed to be million dollar ideas, only to find out there were similar patents out there, even though the products didn't exist. On one idea.... I had a working prototype that I made, & actually still have & use. I went after this a decade+ ago.
     
  11. Muzzy Man

    Muzzy Man Grizzled Veteran

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    I am thinking make the improvements on a model... then go see the CEO of the company that makes it. I don't know a thing about the legal ramifications. You may need an attorney to charge you more than you would ever make. LOL
     
  12. dprsdhunter

    dprsdhunter Grizzled Veteran

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    Your improving the vagina ??
     

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