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Commercials....give me a break

Discussion in 'The Water Cooler' started by davidmil, Feb 13, 2011.

  1. davidmil

    davidmil Grizzled Veteran

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    So I'm watching a basketball game... Duke of course. Anyway, they come on with a beer commercial for Sam Adams. They tell you that clear bottles and green bottles let in light. Like I suppose that's going to spoil this bottled and sealed beer. They tell you their brown bottles don't let light in. Green, clear, brown, black, purple????/ What does it matter. Whatever color the bottle, they enclose them in a cardboard case that lets NO light in. Even then you take them home and put them in the fridge. Yes folks, the light does go out when you close the door. NO, the light won't penetrate your Igloo or Yetti cooler. If I were going to make a commercial I think I'd focus on something a little more tasty than the color of my BOTTLE. Give me a break. OK, everyone open a bottle of your favorite... I'm done.
     
  2. Sswpriz

    Sswpriz Weekend Warrior

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    David, I heard a rumor that the beer at your house does not see the light of day once you pop that cap !! I also heard the it could be timed with a stop watch from the minute it hits your lips to the time the bottle is empty ! :)
     
  3. Hooker

    Hooker Grizzled Veteran

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    Light does spoil beer.

    And sometimes beer sits on the shelves at stores for quite awhile...

    I don't see the gripe here.
     
  4. BMoreCrazy

    BMoreCrazy Weekend Warrior

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    Why arent there any BLACK bottles then!!!!! lmao I also heard that brown bottles get colder!?! Sounds good!
     
  5. BJE80

    BJE80 Legendary Woodsman

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    Exhibit #1:

    http://www.wereyouwondering.com/does-beer-go-bad/


    Enemy #1 – Sunlight!
    Beer has several natural enemies. The first is light, especially direct sunlight. Nothing will get a beer to go bad faster than days of direct sunlight. This is reason that most beer bottles are dark brown color. Although the clear Corona bottles show off the beautiful yellow color of the beer, the bright Mexican sunlight can get in and turn the beer against you.
    The hops flowers used to give beer its flavor are extremely sensitive to the ultra-violet radiation streaming from the Sun. Even if exposed to sunlight for less than an hour, beer will undergo a chemical reaction that creates an organic compound called 3-methyl crotyl mercaptan. Give that a sip, and you’ll understand why a beer can be called “skunky”.
    Most supermarkets use display cases lit by fluorescent light. They’re bright, and cheap to operate, but they blast out the ultraviolet radiation that can set a beer going skunky. If you want to best beer you can buy, look for bottles kept in a dark box, away from the sunlight and fluorescent lights. Cans are safe too.
    Brewers can battle this process by using hydrogenated hop extracts instead of fresh hops, but then you’re not getting the best quality beer.



    Exhibit #2:

    http://beeradvocate.com/articles/527

    How can I avoid skunked beers?
    Simple. Don't buy beer on display, don't buy beer in a cooler that is brightly lit and don't leave your beer exposed to light.

    So there you have it. Just remember that before you give up on a beer and write it off as being skunked, keep in mind that there's a lot more that could be going on, and that perception of characters is highly subjective. What you might call skunked due to lack of knowledge could be a tasty German-style Pils to another.

    Respect beer.
     
  6. GMMAT

    GMMAT Grizzled Veteran

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    How many retailers use direct sunlight to illuminate their stores?

    Anyone tested the effects of flourescent lighting on skunkifying beer?

    I guess rifling the pour spout (thereby speeding delivery to your gullet or brown glass drinking apparatus) would expose it to less light, too???
     
  7. davidmil

    davidmil Grizzled Veteran

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    But folks, you ignore the fact they're most all closed up in a cardboard carton to begin with. Coolers are lit. Refrigerators aren't lit but for a few seconds at a time. And none are lit with Sunlight as suggested. Beer trucks are enclosed.... no sunlight. It's a crappy basis for a commercial to suggest you buy because of the bottle. I bought a 12 pack of Yingling the last time my buddy was up. That was maybe 2 months ago. 5 of them are still in the fridge. LOL
     
  8. Hooker

    Hooker Grizzled Veteran

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    Sam Adams is marketing a group of people who want to be beer snobs, but don't know enough about beer to be actual beer snobs. Thus they campaign that their brown bottles help keep the beer fresher. Which is very true, but as you said, it doesn't really hold much value these days. Bottling beer in brown bottles began with the Belgium monks.

    I'll take that commercial over the Miller Lite commercial that suggests you should buy Miller Lite cause the bottle has grooves. I mean come on, it has grooves. That obviously helps the beer's flavor.
     
  9. Siman/OH

    Siman/OH Legendary Woodsman

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    Thats for a smoother pour Hook..come on now. Suds are bad right ;)

    Beer is actually displayed in the open in stores quite commonely, sometimes for weeks at a time. But this usually occurs in grocery stores with regular brew such as bud light, miller light, coors light...ect...

    Most liquer stores (as im sure you all already know) are dimly lit. This helps for the wine and the beer.

    But who gives a rats ass, all a real man needs is a dirty thirty of Busch Light Cans and a cooler.

    Beer snobs...pfft...might as well be drinking smirnoff ya *****s ;)
     
  10. Finch

    Finch Grizzled Veteran

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    I don't really discriminate when it comes to beer. I usually just buy what is cheaper. Here lately, I've been buying a $7-8 bottle of wine. Half a bottle and I'm feeling pretty good. I'm in it for the "buzz"...don't really give a chit how it tastes.
     
  11. NY Bowhunter

    NY Bowhunter Grizzled Veteran

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    Beer doesn't have a chance to see light from the time of purchase to consumption for me. Put it in whatever bottle you want.
     
  12. Hooker

    Hooker Grizzled Veteran

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    Why not get a buzz and good taste?

    One day, you will hopefully see the light.
     
  13. Siman/OH

    Siman/OH Legendary Woodsman

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    Thats what a 6 pack of tall boys of Busch Light is for :fro:
     
  14. davidmil

    davidmil Grizzled Veteran

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    If light is all that much of a problem... sell it only in cans... or better yet 55 gallon wooden barrels. LOL
     
  15. Finch

    Finch Grizzled Veteran

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    Well, I could name some of the "higher end" beers I find in bars around here all the time but you'd still turn your nose up at them. I'm using the term "higher end" lightly btw.

    Lets give it a try....Sam Adams, Blue Moon, New Castle, Stella & Smithwicks to name a few. They aren't your regular joe 's choice of beer. Some of the stuff you drink I've never even heard of or seen. :(
     
  16. TEmbry

    TEmbry Grizzled Veteran

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    Most guys I personally know that are beer snobs, are that way because they want to talk about it not because they honestly think it tastes better.

    To be honest, an ice cold Landshark longneck on the beach can't be topped.

    Bud Light cans around home.
     
  17. GMMAT

    GMMAT Grizzled Veteran

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    Same thing on obscure bands; restaurants; etc..., etc..., etc...(I could go on and on).

    There's a guy we know who went to England, ONCE. Every beer he drank over there makes anything we drink here pale in comparison. If we can get a beer he had over there......that one sucks.

    The more obscure the better (for him/them). He'd be a dung connoisseur, if he thought it would make him stand out from the crowd.
     
  18. Hooker

    Hooker Grizzled Veteran

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    You people go try a good Belgium Dubbel and then a can of Bud Light and come back and tell me most beer snobs are just pretentious asses who just like to talk down to people.

    Same goes for music snobs, food snobs, etc..., etc..., etc...(I could go on and on)

    Yours truly,
    BH.com's local snob
     
  19. brucelanthier

    brucelanthier Grizzled Veteran

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    I prefer beers that are usually from another country, always from a bottle and the bottles are clear or green or brown. England and Germany know a little bit about making beer and their beers come in all 3 colors of bottles.

    The beer snobs down here in Southern MD claim that budweiser in 10 oz cans is much, much better than budweiser in 12 oz cans and they are willing to pay the same, or sometimes more LMAO, for those 10 oz cans than they would pay for 12 oz cans.
     
  20. MN_Jay

    MN_Jay Die Hard Bowhunter

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    I've been call a beer snob before but whatever, I don't do it because I want attention, I could give a rats ass about attention. I genuinely like these beers, I love to try the most obscure, never heard of beers, I love to try anything from another country. My beer fridge at home is filled with German, Belgium and Czech beers (among others), I can actually relate to the guy liking British beers because I do too, I love British ales - bottingtons is one of favorite beers to drink. I have a general rule that if it has a twist off, then I'm not interested (there are of course a few exceptions - shiner bock and molson canadian mostly). None of this is to snub at domestic beer drinkers, it is because beer is my hobby and I enjoy the vastness and range of beers.

    I even brew my own right from the raw grains, nothing to me is more relaxing than spending an afternoon brewing some strange recipe that I found on the internet and anxiously waiting the 6 weeks to try it.
     

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