I read with great interest the well written article “Carbonated Clothing Caught in the Crosshairs” in North American Hunter’s September 2010 issue. NAHC, please keep up the good work. Living far from Minnesota, I had no idea a law suit had been filed disputing advertising claims made by two clothing manufacturers, one of which advertised the ability to “eliminate” human odor. Eliminate: 1. Get rid of something: to put an end to something, usually something undesirable They are pledged to eliminate poverty by the end of the century. It brings to mind two questions: A: Who really thinks spending a thousand dollars (after underwear, socks, pants, bib over-alls, vest, jacket, hat, face mask, gloves, deodorant, toothpaste, gum and oh yes…spray) on a suit of cloths will let them sneak up to a deer any more than spending a thousand dollars on a suit of cloths will let them sneak up on next year’s super model? And… B: What advertising company expects hard-bitten hunters in America to not put their claims to the test (i.e.” Forget the wind, just hunt”), particularly after dropping a few weeks pay on a set of new duds? Recently, I have been seeing TV hosts sitting around their hunting lodges, frying bacon and drinking coffee (and I surmise smoking cigarettes) in their nice new hunting cloths and they really do give the impression you can cast your cares to the wind (no pun intended) after a quick sprtiz of mystery liquid. Oh, and by the way…what does “Eliminates 99% of REPLICATED human odor” mean? They couldn’t find a stinky human? I’ll volunteer my son for testing. He needs a job.
