I try to stay open and buy what I think is the best product for me, not what some "pro" or commercial says. However I do seem to gravitate back to some brands more than others. 1) Bowtech - My last two bows were BT. I shoot them very well and have not had a single issue. 2) Easton- I always seem to buy Easton or Beman arrows 3) Under Armour - I know a lot of folks bash them but their stuff fits me well and so far has held up great to my abuse. 4) Lonewolf - No other stand seems to fit my hunting style better. 5) Pine Ridge - I admit I use a lot of their accessories due to being made in the USA but they are also a quality product. 6) QAD - Excellent rests. 7) Nikon - Love thier optics, from Binos to rangefinders they always seem the most clear to me.