I consider the sack riders just part of the machine. FTR If you'll read into some of the other comments, you'd see I'm not alone. Nobody's insulted my wife. Nobody's kicked my dog. Nobody's pulled the wool over my eyes. Now.....has anyone inuslted my intelligence?
I'm just not that serious about the latest/greatest bows to argue one way or another about Bowtech. I don't care about industry standards, FPS, which bow looks cooler....I tried to do that a few times but my mind would not allow me to even care. I actually think a guy looks pretty cool bringing in a 10-15 year old compound bow into the woods. Draw, aim, release, KILL. Does it get any more complicated?
Because of the first response in this thread. I'm just going to take a wild guess here, and assume you were referencing GMMAT. If I'm wrong, please accept my apology. I know he likes to stir the pot a little, but I don't think this one is on him.
New equipment is very cool to me. I would hope most don't truly believe every year brings years worth of advancements to the table each redesign cycle. I certainly hope most (although after spending any length of time on other forums, I'm not so sure) don't believe buying X bow will make them a pro anymore than their last bow did. Technology is fun. These new bows are cool to look at, fun to play with, but like Matt stated (who is also a CS member) it's not going to kill a deer anymore dead. I think advancements in archery, while not necessary to kill a deer, are still pretty neat. Everyone is into archery for different reasons, so as long as it's ethical and legal, I'm glad there's something for everyone. Am I excited to see this new flagship? Certainly. Will I buy one? Most likely not.... But that's because I have other big items to purchase
I just love seeing the new stuff the companies come out with each year, all of them. As I said, I love bows, the new ones, the old ones, the really bad ones, and the really good ones. Archery gear is cool. I remember a long time ago Cabelas had a bow that was their signature bow that had a wood riser with an overdraw shaped into it. That was a cool bow. Back in the day Bear/Jennings had a take-down compound. That was awesome! I don't know that the Invasion is going to light the world on fire, but I'll sure have fun checking it out and reading up on it.
Sure he was. And, no it's not. But, I'm the only one that'll get questioned. I have no disdain for Bowtech products, at all.
FWIW - BowTech was started in 1999 with strictly anticipation ads. IIRC, the first picture of a bow didn't appear in any of their ads until the 2001 model season. Anticipation is a great marketing tool. Heck, the company I've bought interest in (.30-06 Outdoors) has some really cool new products coming out for 2011 but dealers and consumers are gonna have to wait until the ATA Show to see them. How's THAT for a little anticipation?
The early release thing is being the first to release the new product........Marketing is all about hype, take the Invasion for example, give a little information and the forums do the rest. Its the same in every business segment. Google up the Z28 Camaro, the new Convertible Camaro and the Polaris Rush.....the forums are driving all the buzz...which in the end, results in sales.
Dealers and bow company's releasing the next years line-up early... I'm not in the industry however, I can not figure out how this hurts dealers. Isn't it the same for car dealers? End of the year blow-outs... If a dealer has not sold out of their line-up or close to it...announcing the new line-up should actually motivate customers to get in the dealers store. If they don't want the new model for high cost, they can have the older model at a discount. This moves old inventory out and new inventory in the door. Since the price of many new bows are so high, I think it makes sense. Now. If a dealer cannot discount older bows due to already low margin or is just unwilling to...that would cause an issue. I'm not aware of the mark-up on new high end bows but, would love to know.
I have ZERO problem with Bowtech waiting till the ATA to show their stuff. My problem is with them teasing their customers with pictures of the bow shrouded in a blanket with just a cam showing. Why tease the customer like that. For doing that they lost a long time buyer in me. The Admiral will be my last one. Going with anothercompany that respects their customers more.
I'm not going to disclose what a dealer makes but it's no where near the markup as a new car so we can't compare the two. "IF" bow companies wanted to do themselves and their dealers a favor, they would release the new model year mid summer, that way the new line is in the shops when the selling season begins which is primarily end of June to early July. The way many of them do it now pretty much screws the dealers IMO. Let's use the Hoyt Carbon Matrix as an example in this scenario - Dealers have 2010's in stock, then during their selling season Hoyt comes out with the 2011 Carbon Matrix Plus. Now the consumer sees the Carbon Matrix as old, out of date inventory so they are expecting it at a reduced cost even though the dealer just got it in two weeks prior. Just my .02¢ again.
It has nothing to do with disrepecting their customer's. It's called marketing 101. Anticipations ads create a desire for something that you can't have or can't see just yet. Did you see the Driod anticipation ads run on TV? They didn't show the phone but they gave you just eneough info to make you go to their web site to see what it was about, then weeks later it was available to the public.
Call it what you want. To me it's teasing to keep people from buying other companies new offerings. I call it disrespect. I am in marketing. This ain't marketing 101. Sorry to say that. It's disrespectful to their customers. Me being a former. I used to be a fanboy, too. You'll change eventually.
You are interacting with a guy who used to do marketing work (as well as a hundred other jobs) for BowTech. He is a very intellegent guy who has been inside the Archery industry for years.
If you're in marketing, you need to go back to school my friend. Anticipation marketing has been one of the most popular, and most successful, marketing techniques for a long, long time.
Yep...its kinda like when you started dating your first girlfriend. You didn't get to see the whole thing up front...just a little bit here and there to keep you interested. I like the anticipation. :D
