Sounds like Matthews will sport Sitka camo for 2017.... Doubtful but hope Sitka and other patterns are more widely available than just on Matthews bows. T
Sitka Gear is not a camouflage its a clothing brand The camo is Optifade Elevated II by Gore as like in Gore-tex which certain companies can license like Sitka, Beretta, Prime
"Technically" W.L. Gore owns Sitka Gear so they aren't licensing the pattern from themselves. However they do license it to some other folks so that part is correct.