My guess was going to be filming a shooting session and he looked at the phone and not the spot he wanted to shoot. Like those pictures you see of deer with an arrow in their antler .
Thats for sure. Combination of switching from a 400 spine/100 tip to a 340 spine/125 tip (hit low and my phone was at the base of the target) and it being a windy day.
I am going to guess you signed up with Sprint! I am about ready to do the same thing with my iPhone now too! Spring sucks!!!
Sit your phone up against a block target? I don't feel bad for you at all. That's just not smart. lol